E-commerce in 2024: Which Trends to Implement?

7 min readFeb 26, 2024

Each year brings humanity to a more progressive level of a technological era — more autonomous technologies, larger enterprises, brighter opportunities, and a broader workforce pool, and the market of e-commerce in 2024 is not the exception. The ICT (Information and Communication Technologies) industry claims e-commerce to be a global multi-trillion-dollar segment. The research predicts the market will reach around 57.22 trillion USD by 2032. What is more, the largest e-commerce companies — such as Amazon or Alibaba — have already occupied the top positions on the list of the 100 largest companies in the world by market capitalization in 2023.

Therefore, 2024 also promises to be a flourishing time for e-commerce businesses. QATestLab is here to demonstrate how to raise your product to the top of the e-commerce chain with trends and innovations of the upcoming year.

E-commerce Improvements to Win in 2024

Let’s start with advancements businesses can implement to enrich traditional practices.

Extra personalized approach

Product owners can optimize customer journeys through personalized interactions and data-generated customization. Enhanced AI-powered or automation-based technologies enable exploring individual preferences and data collection on specific customer behavior. The most revealing innovation refers to engagement with post-purchase feedback. Encouraging users to leave a review supports the awareness of the complete cycle of interaction with consumers and helps to understand their needs. It makes each subsequent involvement much more satisfying and effortless for a client and increases the conversion rates.

Advanced customer experience

The enormous number of services and products have reshaped consumers’ expectations and made the e-commerce market extremely competitive. To stay on top, business owners should provide their customers and clients with uninterrupted access, effortless browsing, and rapid loading to buy or get a service whenever and wherever they need it.

Regular optimization of desktop, tablet, and smartphone versions with various operating systems and availability for all device models will enhance the customer experience. Also, it’s crucial to prioritize mobile development. The research claims wireless technologies are more popular than computers or laptops among adult users globally. A minimalistic but magnetic interface for them will still be trendy next year, too.

Additionally, in 2024, retailers and service providers will accentuate social media sales with a focus on direct message communication and, inheriting the Amazon experience, adopt 1-click ordering. That is how a potential client can order directly from the targeted promotion.

The other crucial paradigm is meeting customers’ localization and ethnocultural expectations. This point is essential for companies providing international services or selling products worldwide. To help businesses enter new markets without unnecessary hassle, QATestLab performs localization testing from both a linguistic and a cultural perspective to avoid translation incorrectness and follow regional specifics.

Community satisfaction

Gen Z and Gen A put social impact on an exceptional level of their lives. It is not a secret that new generations prefer products that are helpful for the community and companies that are worried about their employees and the values they carry into society. Business owners who care about social responsibility are more likely to be chosen by consumers and talents in the fight for the best employees.

Same-day delivery

Customers expect to get same-day or at least next-day delivery in 2024. Effective collaboration with different providers has become attainable because of the rapid growth of one-city, intercity, and international delivery services. Furthermore, large organizations can develop their own departments responsible for thriving distribution.

Video over descriptions

Any content has around 8 seconds to grab the attention of someone not searching for something exact. The practice shows that video is more likely to capture a customer’s interest than a text description on the website or social media, especially in the era of short-form video platforms — TikTok, Instagram Reels, YouTube Shorts, etc.

Marketplace integration

Integrating with marketplaces like Amazon, eBay, or Shopify, e-commerce businesses enhance visibility and brand awareness. Through an omnichannel marketing strategy, online shops cover a broader pool of customers, increasing sales rates and establishing ties with their clients.

Eco-friendly approach

Like the essence of social impact, youth are concerned about environmental responsibility and appreciate an eco-friendly mindset, starting with biodegradable packaging for retailers and finishing with sponsorship for reforestation projects. Only some know that ICT organizations consume unbelievable amounts of energy and produce even more e-waste. Green building practices, paperless operations, energy-efficient data centers, and even preferences for virtual meetings will save the environment and excite more customers.

Subscription commerce

Subscription-based access is a big shot among product companies providing digital services. It can effectively cover personal and corporate plans that increase the percentage of sales as the target audience is more comprehensive. A recurring revenue model builds reliable connections, making businesses more stable. A broad client base establishes loyalty and retention of consumers, and the data-driven approach enables more personalized offerings, perks, and discounts.

Tech Trends for E-commerce in 2024

Next year will definitely shake corporations with state-of-the-art tech novelties and updates. Let’s talk about the smartest ones.

AI (Artificial Intelligence) technologies

One year closer to the robots’ invasion. Kidding. AI-powered services are the solutions to the numerous problems that appear in software development or while interacting with customers. By adequately teaching the AI and giving it a correct command, a business can reduce the number of monotonous tasks and concentrate on more critical assignments.

Besides, AI can answer common questions and do repetitive actions to respond faster to customers’ requests. AI-powered support can simplify the purchase cycle — from guiding through the product benefits to collecting post-purchase feedback.

AI algorithms analyze consumer behavior, preferences, and purchase history to offer highly personalized product recommendations, making the shopping journey more relevant and enjoyable.

ML (Machine Learning) technologies

Along with Artificial Intelligence, ML algorithms can deliver enhanced personalization of product recommendations and predict purchasing patterns. By analyzing vast amounts of data, ML specialists can overcome tough challenges, resolve bugs in automated processes, and optimize inventory levels.

ML technologies are also practical for personalized marketing messages and emails by producing specific marketing predictions and adapting the client’s needs into offers.

AR (Augmented Reality) & VR (Virtual Reality) technologies

Such revolutionary inventions have become valuable for e-commerce, letting consumers visualize any product, convincing them to choose the exact one, and reducing the return statistics.

Voice technologies

According to the statistics, 62% of adult Americans use a voice assistant on any device. The primary e-commerce trend for 2024 is voice search. The hands-free technology simplifies searching for required products, supporting customers and offering fast solutions on their ride or walk, so they do not have to search manually.

Advanced payment technologies

Digital wallets (ApplePay, GooglePay, SamsungPay, PayPal) enable fast and secure payments, saving users plenty of time. The same leads to biometric payments that are often used for 2-step authentication. P2P (peer-to-peer) payment system will also hit this year with flexible operations and low or no transaction fees.

Another fascinating payment tendency is BNPL (buy now, pay later) platforms like Affirm, Afterpay, Klarna, or Zip. With these technologies, a customer can divide the payment amount into several transactions that can be covered later. There are no credit interest rates as long as a customer is careful and does everything according to the rules — regular payments, absence of overspends, etc.

Smart shopping technologies

Automation and robotics in e-commerce reduce manual workload and enhance efficiency, leading to faster order fulfillment and a more seamless customer experience. As a subtype of automation-based technologies, chatbots provide instant customer support and improve response times by resolving repeatable issues and unloading customer support services to work with cases when a personal touch is required. Still, live chats will remain necessary for human-to-human consulting.

Final words

To summarise, 2024 pledges to surprise us with cutting-edge technologies and smart innovations. Nevertheless, each fresh implementation requires first-rate testing. To reach an enjoyable and transparent user experience, you can always utilize QATestLab’s expertise in testing e‑commerce solutions. Along with ensuring all the bugs have been fixed, our specialists also check how the product works in various environments and on different real devices for the software to operate as intended. Moreover, our skilled teams test if online stores are integrated adeptly with such e-commerce platforms as Magento, Shopify, WooCommerce, BigCommerce, Salesforce, Shopware, and others.

QATestLab optimizes its services regularly according to the latest trends and innovations, enabling us to upgrade your product usability and help you deliver accurate and smooth software performance. Leave us a message to test novelties for your software and make your business work without any disruptions.




QATestLab is an international provider of independent QA and testing services with 15 years of cross-industry experience. https://qatestlab.com/